Month: July 2017

HOW CPGS CAN IMPROVE THEIR BOTTOM LINES THROUGH DIRECT TO CONSUMER SUBSCRIPTIONS

Connecting with and engaging customers: It’s an ongoing struggle many CPGs face. The real problem, however, lies in the way consumer packaged goods companies think about their customers. Most actually think of their customers as the large and small retailers to which they distribute products, rather than the people buying and using those products. That traditional …

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