This article from OceanX CEO & Founder Georg Richter was originally published on Supply & Demand Chain Executive as part of a series on subscription with a focus on fulfillment. Read the full article here an excerpt copied below.
Day: February 13, 2018
Even with the continued growth of retail subscriptions and the overall subscription economy, it is still hard even for us to obtain any concrete data on the overall subscription space. There are a few subscription focused retailers like Stitch Fix and Blue Apron who are now public and have to report key metrics and financial. …
Very few subscription-based brands have opened physical stores. But some companies, like Madison Reed, Birchbox, FabFitFun, and TechStyle — which has focused on brick and mortar for its Fabletics brand — have tested brick-and-mortar or pop-up stores to try to better connect with customers or attract new buyers.