Month: August 2019

How the Subscription Model Gives Retailers a Competitive Edge

Retail, as we know, is changing fast. As retail sales remain flat or decrease, direct-to-consumer (DTC) brands have experienced tremendous growth. Now, established retailers — perhaps with the exception of cosmetics sellers or other niches where retail is still growing — are beginning to realize that selling directly to consumers is the only way to keep …

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6 Ways to Establish Strong Branding for Your Subscription Box Service

Branding is about standing out from the crowd, and it has become more important than ever as the barriers to entry in today’s marketplace have evaporated. It’s becoming easier and easier to create a brand and to market products online, and in many cases, companies can drop ship their offerings and avoid ever touching a …

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