personalized beauty

Personalized Beauty: What Happens Before & After Consumers Buy?

In the words of Blaise Pascal, Pensées, “There are three sources of belief: reason, custom, inspiration.”  The future for the beauty industry is many words but especially one: customized. In a Deloitte Research study, 36% of consumers expressed interest in purchasing personalized products or services, proving that customization is powerful.  Providing room for personalization and …

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