Direct-to-Consumer

customer experience

Elevating Your Customer Experience from Online Store to Customer’s Door

One way or another, the term CX (customer experience) has entered the mind of most brand owners. Because, as we all know, one good or bad experience can linger on the consumer’s mind for a long-time, if not forever. With a single negative experience, 32% of customers would walk away from a company they loved, …

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personalized beauty

Personalized Beauty: What Happens Before & After Consumers Buy?

In the words of Blaise Pascal, Pensées, “There are three sources of belief: reason, custom, inspiration.”  The future for the beauty industry is many words but especially one: customized. In a Deloitte Research study, 36% of consumers expressed interest in purchasing personalized products or services, proving that customization is powerful.  Providing room for personalization and …

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Three Tips To Prepare eCommerce Fulfillment for Cyber-Week 

This year has been a wild ride for businesses across every industry. For businesses in the direct-to-consumer space, this year has brought on its own set of challenges. With many consumers adjusting purchase behaviors after months of cooperating with ‘safer at home’ measures,  eCommerce has transformed consumer shopping habits. And while the increase in online …

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How to Select a Fulfillment Partner for Your Beauty Brand

Customers prefer easy shopping experiences and personalized product options, so it’s no surprise that online shopping and subscription box services are becoming increasingly popular every year. While the increase of e-commerce and subscription box revenue is great for the bottom line, the behind-the-scenes fulfillment logistics can become a challenge to navigate when online orders continue …

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Preparing Cyber-Week Fulfillment Operations For ‘Worst-Case Scenarios’

It goes without saying that the holiday season can be a very stressful time for eCommerce and direct-to-consumer brands (DTC). Marketing teams work tirelessly to make sure their brands reach growth goals for the year while the fulfillment team works day and night to ensure all orders are delivered successfully.  This year, the stress level …

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Warehouse Packaging Logistics

Improving Pick and Pack Warehouse Logistics

In 2020, direct-to-consumer (DTC) eCommerce sales continued their meteoric rise, representing 4.1 percent of total eCommerce retail, up from just 3.4 percent in 2018. Statista estimates that by the end of 2021, there will be a total of 2.14 billion global buyers shopping online.   As more and more online retailers and DTC brands find success in the world …

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Order Fulfillment

What is Order Fulfillment? Everything You Need to Know

Direct-to-consumer brands are likely aware of some of the work that eCommerce fulfillment providers offer to online retailers. Once a customer clicks the “Buy” button in a vendor’s online marketplace, this order becomes part of a larger process that involves receiving and storing inventory, processing orders, picking and packing orders into boxes, and sending items …

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Reduce Shipping Cost Guide

How to Reduce Shipping Costs [New Step-by-Step Guide]

In one survey of 2,500 U.S. consumers, it was discovered that more than anything, consumers who are shopping online want quick delivery — at affordable rates. In fact, they discovered that 64.3% of respondents ranked cost as the most important factor related to shipping, followed by speed. What’s more? 93% percent of consumers are more …

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