While no business, household, or organization may never be 100% waste-free, brands must take steps to be more environmentally aware. Packaging and product wastage impacts our environment; corporations are a huge part of this. In fact, 20 companies as the source of 55% of the world’s single-use plastic waste, while the top 100 companies account …
Brand Packaging Sustainability: There’s No Time to Waste! Read More »
In 2020, direct-to-consumer (DTC) eCommerce sales continued their meteoric rise, representing 4.1 percent of total eCommerce retail, up from just 3.4 percent in 2018. Statista estimates that by the end of 2021, there will be a total of 2.14 billion global buyers shopping online. As more and more online retailers and DTC brands find success in the world …
There are countless options on the market today when it comes to the kinds of packaging available for eCommerce retailers. Many online brands even choose to customize their packaging for a one-of-a-kind unboxing experience. Should you brand your packaging? Should you opt for sustainable packaging? How do you balance the labor and costs associated with …
From an early age, we are taught not to judge a book by its cover, but that doesn’t mean that as consumers, we aren’t susceptible to first impressions and split-second judgments. In the world of eCommerce retail, a customer’s first impression isn’t of the goods they purchase from an online retailer, it’s the packaging. After …
Everything You Need to Know About eCommerce Packaging in 2021 Read More »
As humans, our eyes register colors, shapes, and different exposures. But our brains are the interpreters. Our brain seamlessly interprets elements into objects. Basically, our eyes may see a colored or translucent vertical rectangle, but our brain comprehends it as a door when approaching an entrance. The psychology of color, fonts, images, and words distinguishes …
Customized Packaging: Should We Think Outside the Shipping Box or Inside it? Read More »
It’s no secret that consumers want high-quality products. In fact, 89 percent of consumers in one poll shared that what matters most when choosing which products to buy is the overall quality of the product. While the caliber of a product continues to hold the top-ranking deciding factor for most consumers, more and more shoppers …
How OceanX Helps Clients Achieve Sustainability Goals Read More »
The beauty and skincare industries produce more than 120 billion units of packaging across the globe annually, which culminates in a total loss of 18 million acres of forest per year. In reaction to shocking statistics like this one, consumers are on the lookout for skincare products that accomplish two things: That work the way they expect them …
When scientists first developed plastic, the material was lauded for its durability and many uses. It revolutionized and drastically improved the healthcare industry. It made vehicles safer and more fuel-efficient. But the very thing that earned plastic so much praise—its durability—started to pose questions of concern. By the 1960s, researchers started to worry that the fact that plastic …
Americans generate an average of 4.1 pounds of recyclable trash per day, and while 75 percent of all the waste we generate is recyclable, only about 30 percent of this waste actually makes it into the recycling stream. The beauty industry is a major waste contributor, and conscious consumers are searching for ways to make smarter buying choices. One …
Sustainable Cosmetic Packaging for Leading Beauty Brands Read More »
The onset of the COVID-19 health crisis meant major shifts for some in the beauty and wellness industry. Social distancing and spending more time at home presented many challenges for eCommerce brands selling cosmetics as consumers evaluated just how essential their beauty products were—while skincare brands saw an added interest during this time. For example? …