Presents and packages are staples of the holiday season. Last-minute gifts are ordered online, shipped to loved ones’ houses, and opened on some of the most magical days of the year. The United States Postal Service predicted that 800 million packages would be delivered between Thanksgiving and New Year’s Day. But for those surprises to …
Every year, the biggest names in the direct-to-consumer world get together at the annual Recur conference to discuss the state of the rapidly evolving recurring revenue space. At Recur, attendees can network with esteemed brands, gain valuable industry insight, and receive early access to the yearly “State of the Subscription Commerce Economy Report.” The Subscription …
3 Keys to a Successful Recurring Revenue Business Read More »
Retail, as we know, is changing fast. As retail sales remain flat or decrease, direct-to-consumer (DTC) brands have experienced tremendous growth. Now, established retailers — perhaps with the exception of cosmetics sellers or other niches where retail is still growing — are beginning to realize that selling directly to consumers is the only way to keep …
How the Subscription Model Gives Retailers a Competitive Edge Read More »
Imagine trying to run a marathon if the only training you’d done was jog around the block every day. Sure, you might have developed a great rhythm for your daily exercise, but that’s not enough to prepare you to run 26.2 miles in one go.
Imagine you’re in a mall and you pass a storefront. The “open” sign is lit, but the interior is disheveled, and you have no idea what the store even sells. Will you go in and find out? Probably not, and why would you? You have easy access to a wide variety of other stores that …
Essential Elements for a Winning Subscription Commerce Website Read More »
The market for subscription boxes is booming, and McKinsey & Co. research illustrates an increase in sales of more than 100% each year from 2011 to 2016. Customers have lots of motivations for subscribing, from the convenience and value of a regular delivery to the excitement of curated products that might not be available in stores.
Consumers today enjoy an unprecedented level of control over the subscription experience. Successful subscription retailers are focusing on surprising and delighting customers. They are always looking to provide as much value as possible.
In our newest guest post for Total Retail, OceanX CEO and Founder, Georg Richter, breaks down three meaningful ways brands and retailers can use subscriptions and recurring revenue models to connect with their customers. Read the full article here or copied below.
