The products you sell as an online retailer, direct-to-consumer brand, or eCommerce company obviously matter. Your customers are on the lookout for high-quality beauty and wellness products they will love to use, but almost as important? The packaging. Many eCommerce brands believe that their product is the main factor that deserves their attention, without giving …
It might feel as if summer has just ended, but fewer than eight weeks remain until Christmas: The holidays are almost here. And according to a survey conducted by Harris Poll, more than 80 percent of shoppers plan to spend as much as or more than they spent last year on gifts, and brands in every industry …
Q&A: Subscription Retail Predictions for the 2018 Holiday Season Read More »
As we roll full swing into summer, the entire world focuses on the World Cup and we here in Los Angeles celebrate Lebron James becoming a Los Angeles Laker- we look back on the major subscription retail stories of June 2018. Another big month with new insights, partnerships, opinions, announcements and more. Please enjoy. JUNE …
This article was written by OceanX CEO and Founder Georg Richter and first published on LinkedIn on 11/1/17. Read the full article here or reprinted below.
A huge amount of work goes into running a direct-to-consumer subscription company: building a brand, constructing a website, acquiring customers, creating merchant accounts, writing email copy, developing and sourcing products, and more. Because there’s so much to do to get a company off the ground, it’s not uncommon for things like eCommerce customer service to …
Why Your Subscription Business Can’t Ignore Customer Service Read More »
What are the key factors that contribute to a successful subscription service? A popular — and important — question. Of course, there are many elements involved in subscription services that contribute to success. Some of them, such as having a high-quality product and reasonable price point, are no-brainers. Others aren’t as obvious. Customization and personalization …
TO BEAT YOUR COMPETITION, YOU HAVE TO GET PERSONAL Read More »
