What are the key factors that contribute to a successful subscription service? A popular — and important — question. Of course, there are many elements involved in subscription services that contribute to success. Some of them, such as having a high-quality product and reasonable price point, are no-brainers. Others aren’t as obvious. Customization and personalization …
TO BEAT YOUR COMPETITION, YOU HAVE TO GET PERSONAL Read More »
Retail, as we know, is changing fast. As retail sales remain flat or decrease, direct-to-consumer (DTC) brands have experienced tremendous growth. Now, established retailers — perhaps with the exception of cosmetics sellers or other niches where retail is still growing — are beginning to realize that selling directly to consumers is the only way to keep …
How the Subscription Model Gives Retailers a Competitive Edge Read More »
This article from OceanX CEO & Founder Georg Richter was originally published on Supply & Demand Chain Executive as part of a series on subscription with a focus on fulfillment. Read the full article here an excerpt copied below.
Consumers today enjoy an unprecedented level of control over the subscription experience. Successful subscription retailers are focusing on surprising and delighting customers. They are always looking to provide as much value as possible.
Presents and packages are staples of the holiday season. Last-minute gifts are ordered online, shipped to loved ones’ houses, and opened on some of the most magical days of the year. The United States Postal Service predicted that 800 million packages would be delivered between Thanksgiving and New Year’s Day. But for those surprises to …
Our latest guest post for Entrepreneur from OceanX CEO and Founder, Georg Richter, about the common mistakes in subscription commerce and how to avoid the pitfalls. Read the full article here an excerpt copied below.
Imagine you’re in a mall and you pass a storefront. The “open” sign is lit, but the interior is disheveled, and you have no idea what the store even sells. Will you go in and find out? Probably not, and why would you? You have easy access to a wide variety of other stores that …
Essential Elements for a Winning Subscription Commerce Website Read More »
Imagine trying to run a marathon if the only training you’d done was jog around the block every day. Sure, you might have developed a great rhythm for your daily exercise, but that’s not enough to prepare you to run 26.2 miles in one go.
The Robin Report’s Pam Danzinger features the thoughts of OceanX CEO & Founder Georg Richter and highlights how the psychology of subscriptions can be the recipe for subscription success. Read the full article here an excerpt copied below.
