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The market for subscription boxes is booming, and McKinsey & Co. research illustrates an increase in sales of more than 100% each year from 2011 to 2016. Customers have lots of motivations for subscribing, from the convenience and value of a regular delivery to the excitement of curated products that might not be available in stores.

Every year, the biggest names in the direct-to-consumer world get together at the annual Recur conference to discuss the state of the rapidly evolving recurring revenue space. At Recur, attendees can network with esteemed brands, gain valuable industry insight, and receive early access to the yearly “State of the Subscription Commerce Economy Report.” The Subscription …

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