OceanX CEO and Founder Georg Richter was interviewed recently by Ben Kuo from SocalTech about decoding the secrets of subscription business. The interview was set up prior to the 2017 Recurring Revenue Conference where Georg will be speaking along with many other local Los Angeles companies in the subscription space. In the interview he describes his business and background, touches on his history with Guthy-Renker and focuses on how CPGs and brick and mortar retailers can compete with Amazon and connect with their core customers through well executed subscription programs based on emotion.
Interview Brief: “What’s the secret to creating a profitable, successful, physical subscription based business–and to do that at the scale of large, consumer product goods (CPGs) companies? Georg Richter, CEO and founder of OceanX (www.oceanx.com), tells us how he’s applying what he learned in many years of experience in direct selling, most recently as President and COO at Guthy Renker, to help large CPGs decode how to succeed in creating their own, physical subscription businesses
Read the full article on www.socaltech.com.
Join OceanX, and 400 entrepreneurs, SaaS innovators, leading VCs, private equity/angel investors April 26, 2017 at the Recurring Revenue Conference presented by Sutton Capital Partners. Register at: https://rrc2017.eventbrite.com and use PROMO CODE: OceanX25 for 25% discount.
