In this latest video, OceanX CEO and Founder, Georg Richter breaks down the Psychology of Physical Subscriptions and outlines the 12 key elements while providing examples of brands who are using some of these techniques.
Experts often cite that there are three core elements of a successful subscription businesses- convenience, value and replenishment. We agree that these three are important and in some cases are the only elements you need for certain product categories, especially ones widely available via Amazon Subscribe and Save. However, in the New Membership Economy we argue that innovative brands and retailers should consider 12 key psychology elements of physical subscriptions when thinking about creating a true membership experience.
