How Much Are Inaccurate Orders Costing Your Brand?
Perhaps one of the worst things that can happen to DTC brands is customers receiving the wrong product. When this occurs there’s a loss of trust, money, and time.
But how much are inaccurate orders REALLY costing your brand?
Based on our 30+ years of experience, the minimum cost to field a customer complain is $5. This cost does not include shipping or material costs.
With this cost in mind, we created a simple formula to track an average number of inaccurate orders based on Quality Control systems in place.