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Entrepreneur: Getting Into Subscription Ecommerce? Don’t Try to Be Amazon

This article was written by OceanX CEO and Founder Georg Richter and first published on Entrepreneur on 6/05/19. Read the full article here, an excerpt copied below.

Love it or hate it, Amazon is king in the e-commerce world. The retail giant recently joined Apple as the second-ever American corporation with a valuation exceeding $1 trillion. In the United States, Amazon captures 49 cents of every dollar spent on products online. It hasn’t always been this way. Early investors will remember how Amazon survived several difficult years so it could grow at breakneck speed. Even now, the company still loses money on its Prime program. But Subscribe and Save, Amazon’s subscription replenishment program, is the whipped cream on top of the Prime membership model, and even with losses, the company is clearly thriving.