Fast Growth Brands: What Amazon’s Private-Label Products Mean for Smaller Brands

This article was first published on Fast Growth Brands. Read the full article here, an excerpt copied below.

When we look back in history, Amazon will be known for its massive e-commerce platform with its huge marketplace that has changed retail forever. But, as Georg Richter, founder & CEO, OceanX, tells RetailTechNews, its financial success truly stems from three slightly underestimated main pillars: Amazon Web Services, Amazon Marketing Services, and, perhaps most important, its extensive selection of private-label and ‘exclusive’ products.