Subta: Why CPGs Should Have a Direct-to-Consumer Option

This article was first published on Subta. Read the full article here, an excerpt copied below.

There is no one-size-fits-all approach in the world of consumer packaged goods. It is a wide industry that defies convenient generalization. Still, with the right product-market fit and a focus on the core psychological elements necessary for a successful subscription, a direct-to-consumer approach can help CPGs make up for lost business as a result of shifting media consumption and shopping habits.