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Supply Chain Dive: 2 retail models to ‘crack the nut’ of subscription-box fulfillment

This article was first published on Supply Chain Dive. Read the full article here, an excerpt copied below.

Subscription boxes are the new retail vertical — and who better to offer them than the brick-and-mortar retailers with omnichannel sales. These legacy companies would appear to have a leg up on start-ups whose sole offerings are subscription boxes. Traditional brands have an established customer base. They have name recognition. They have an existing supply chain. They have vendor relationships.