Total Retail: 3 Ways to Use Your Subscription Commerce Program to Truly Connect With Customers

This article was first published in Total Retail. Read the full article here, an excerpt copied below.

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must continue to prove that it’s worth a recurring cost.