Video: The Psychology of Retail Subscriptions Part Two: Anticipation & Surprise

Part 2 of our 6-part series on the The Psychology of Subscriptions in retail. OceanX CEO and Founder Georg Richter breaks down the key elements that make for successful subscription box and membership programs. In this episode- we focus on anticipation and surprise. A well done subscription box program will create something to look forward to for the consumer while also adding some element of a surprise or gift when possible.