In this section of the The Psychology of Subscriptions we focus on something that many vitamin and beauty retailers inherently understand and other retailers can learn from. A well timed and portioned subscription program can help with compliance and using the right amount of a product for optimal use.
OceanX CEO and Founder Georg Richter provides examples of why massive “Costco” style quantities may not always be best even if sold at a discount and highlights how Dollar Shave Club used 4 razors a month to stand out from the established players in the field who never focused on the issue of using an old blade.