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  • Posted by: oceanx
  • 16/03/2018

Video: The Psychology of Subscriptions Part 4 : Compliance & Portioning

In this section of the The Psychology of Subscriptions we focus on something that many vitamin and beauty retailers inherently understand and other retailers can learn from. A well timed and portioned subscription program can help with compliance and using the right amount of a product for optimal use.

 

OceanX CEO and Founder Georg Richter provides examples of why massive “Costco” style quantities may not always be best even if sold at a discount and highlights how Dollar Shave Club used 4 razors a month to stand out from the established players in the field who never focused on the issue of using an old blade.

 

OceanX partners with brands to launch, grow and scale direct-to-consumer recurring revenue programs.

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