Part 3 of the The Psychology of Subscriptions for retailers series. In this segment we focus on 3 elements that are at the cornerstone for many successful subscription retailers- curation, exclusivity & discovery. Many of the most successful subscription retailers have focused on these 3 elements and sometimes they are all that is needed for a solid business.
OceanX CEO and Founder Georg Richter shares some examples of retailers using these elements and why they are powerful.