This article from OceanX CEO & Founder Georg Richter was originally published on WWD as part of a Think Tank feature on how large and established retailers are adopting subscriptions. Read the full article here an excerpt copied below.
It’s not easy for many beauty and fashion retailers to change course and test new sales channels. But in this day and age, when retailers must compete with Amazon and easy-to-launch digital-first brands, it has never been more important for large, established retailers to find new ways to connect with consumers.
Subscriptions and membership programs are one avenue that retailers from The Gap to Under Armour to Sephora have started to test in 2017, and we expect that trend to continue and expand to new categories in 2018.
